CBD: it’s the molecule of the year. From seemingly out of nowhere, CBD has found its way into health food stores, gas stations (yes, really), doctor’s offices, and mainstream media outlets.
In a very real sense, CBD’s popularity has outpaced our collective understanding of it. With the proliferation of CBD in the US and Europe, the biggest challenge for the industry and its consumers is education. Just take the issue of labeling. Reading CBD labels can be confusing, even assuming a brand’s CBD is labeled correctly!
Yes, you read that right — according to a 2017 study from the University of Pennsylvania, up to 70% of CBD products are mislabeled. And things don’t seem to be getting any better as we approach 2020.
At CBD Research Laboratories we take a decidedly different approach; we make every effort to ensure our products are meticulously labeled. But more on our brand and our mission later…first, let’s take a brief look at what the average consumer is up against when trying to find the right CBD product…
TODAY’S BUYING EXPERIENCE
More often than not, someone will purchase a CBD topical to see if the hype is all that is it cracked up to be. Maybe they heard about CBD from a friend who described seeing great results; maybe they read about it online and became intrigued. As The Rolling Stone has reported, CBD’s popularity has spread “mostly through word of mouth.”
Desperate for relief — from chronic pain, maybe — this consumer goes shopping. But where?
Perhaps they buy from a larger brand online, or maybe they shop from whatever topicals are available at their favorite health food store. Sometimes the options are scant, and oftentimes they’re pricey. But it’s worth it for the relief…right?
Unfortunately, it’s rare that a CBD topical lives up to its flashy marketing and hype. There may be hundreds of brands of CBD products to choose from…but because the industry is so new, quantity doesn’t always equate to quality.
The truth is that many brands have no experience in topical formulation — and/or have simply hired a private label factory to whip up a basic formula and claim it will heal all your aches and pains.
Topical Ingredients That Work
But there’s much, much more to it than that. In the spirit of education and transparency, let’s break down some of the most common ingredient types found in topical pain relief gels to see what’s just fluff…and what actually works:
We hope this article helps you determine what pain relief gels have the best chance of actually relieving your pain. Not all pain relief products in the CBD space are created equal. In time, the market will naturally flush out products that deliver little-to-no results — but until then, customers like you need to be as knowledgeable as possible. We’re always here to help.
For those that have specific questions, feel free to drop me a line directly.
ABOUT THE AUTHOR: Chief Research Officer and CEO of CBD Research Laboratories, Andrew Bryden founded Newport Cosmeceuticals in 1996. His twenty-five plus years as a research scientist has always been focused on his moral approach to help those that are in need. Andrew continues to push the envelope of medical advancement and only develops products that deliver lasting results.